The Dr. Rozen Institute
The Dr. Rozen Institute is the research engine behind Dr. Michelle Rozen’s enterprise frameworks. Every methodology, every tool, every program traces back to original published science – not consulting intuition, not aggregated reading, not borrowed frameworks. The work starts here.
- Original quantitative research with 6,000+ U.S. participants across two landmark studies
- Published in peer-reviewed open-access journals – available for review and citation
- Research findings translated into a national bestselling book and enterprise-grade behavioral frameworks
- Applied across complex global organizations navigating leadership change, AI adoption, and performance
The Dr. Rozen Institute is the research and methodology platform behind Dr. Michelle Rozen’s enterprise transformation work. Its purpose is straightforward: to ensure that every tool, framework, and program deployed in complex organizations is grounded in behavioral science – not anecdote, not trend, not borrowed theory.
The Institute studies the behavioral mechanisms that determine whether organizations succeed or stall: how leaders make decisions under pressure, why people resist change, what separates high-performing cultures from those that plateau, and how the introduction of AI is reshaping the psychology of work. These are not abstract research questions. They are the problems organizations are paying to solve right now.
The Institute bridges the gap between behavioral science and enterprise application – producing frameworks that are both empirically grounded and practically deployable, at the leadership level and at scale.
The studies that started it all.
This original quantitative study surveyed 1,000 U.S. adults on goal-setting behavior, commitment levels, and follow-through across six months. Using descriptive statistics and Pearson’s Chi-squared analysis, the research found a statistically significant relationship between goal category and commitment – and confirmed that the dominant pattern across all categories was abandonment, not achievement.
The research identified the mechanism behind this failure: it is not motivational. People abandon goals because they lack the behavioral system to sustain them — the daily structures, decision architecture, and reinforcement loops that convert intention into action. This finding became the empirical origin of The 6% Club, now a national bestseller, and subsequently the basis of the 6% High-Performance Culture System™ deployed in enterprise contexts worldwide.
Conducted across 5,000 employed U.S. adults spanning healthcare, technology, financial services, government, and education, this large-scale quantitative study examined the relationship between perceived fear and uncertainty about AI and actual adoption behaviors. Using Pearson’s Chi-squared tests and effect size analysis across multiple cross-tabulations, the research found statistically significant relationships between emotional apprehension and behavioral avoidance – confirming that psychological barriers, not technical ones, are the primary impediment to AI adoption in the workforce.
Critically, the study found that 68% of respondents reported they would feel more comfortable or relieved if a respected expert acknowledged being equally uncertain about AI. This finding has direct implications for how organizational leaders should communicate about AI – and reshapes the entire model for change management in technology transformation contexts.
From research to actionable tools.
The 6% Behavioral Performance Framework™
A behavioral model derived from Dr. Rozen’s original goal commitment research, designed to embed the daily systems and accountability structures that separate consistent high performers from the 94% who plateau. Applied at the individual, team, and organizational level.
The 0–10 Decision Framework™
A structured decision architecture that reduces inconsistency and cognitive overload in high-pressure leadership environments. Helps leaders prioritize with clarity and communicate decisions in ways that drive alignment rather than ambiguity – critical during transformation cycles.
The AI Readiness Behavioral Model™
Built directly from the Institute’s 2025 AI adoption research, this framework helps organizations assess and strengthen the psychological and behavioral readiness of their leadership and workforce for AI integration – before, during, and after implementation.
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Dr. Michelle Rozen, PhD
Dr. Michelle Rozen is a behavioral scientist, organizational psychologist, and the founder of the Dr. Rozen Institute. Her work focuses on a deceptively simple question: why do people – and organizations – fail to follow through on what they already know they should do?
Unlike most practitioners who arrive at research to validate existing conclusions, Dr. Rozen’s path ran in the opposite direction. She ran the studies first. Her original 2023 quantitative research on goal commitment produced the 6% finding that became both a national bestselling book and an enterprise behavioral framework. Her 2025 AI adoption study – the largest of its kind on the psychological barriers to AI acceptance – generated data that organizations are only beginning to act on.
That research-first approach is not incidental. It reflects a core belief: that meaningful change in complex organizations cannot be built on consulting intuition or borrowed frameworks. It requires understanding the actual behavioral mechanisms at work – and designing interventions that address them with precision.
Dr. Rozen’s enterprise work spans global organizations across healthcare, financial services, technology, pharmaceutical, and government sectors. She is a keynote speaker, organizational advisor, and the author of The 6% Club, a national bestseller translated into multiple languages. The Institute represents the scientific foundation of everything she builds.
The Institute is open to select partnerships.
Enterprise Transformation Partnerships
Organizations navigating significant change, AI integration, or performance culture challenges can engage the Institute’s frameworks through Dr. Rozen’s Enterprise Programs – multi-phase, research-grounded partnerships built for measurable organizational impact.
Research Collaboration
Academic institutions, think tanks, and research-oriented organizations with aligned focus areas are welcome to initiate a discussion about research collaboration, co-publication, or joint inquiry into behavioral mechanisms within enterprise environments.
Media & Institutional Reference
Journalists, editors, and institutional communicators seeking expert commentary or data from the Institute’s published research are encouraged to reach out. Both studies are publicly available and freely citable under open-access terms.
FAQs
What is the Dr. Rozen Institute?
The Dr. Rozen Institute is the research and methodology platform behind Dr. Michelle Rozen’s enterprise transformation work, ensuring that every tool, framework, and program deployed in complex organizations is grounded in original behavioral science. With over 6,000 U.S. participants across two landmark quantitative studies published in peer-reviewed open-access journals, the Institute produces frameworks that are both empirically grounded and practically deployable at the leadership level and at scale. Every methodology, every tool, and every enterprise program traces back to original published science, not consulting intuition, not aggregated reading, and not borrowed frameworks.
What does the Dr. Rozen Institute research?
The Dr. Rozen Institute studies the behavioral mechanisms that determine whether organizations succeed or stall, including how leaders make decisions under pressure, why people resist change, what separates high-performing cultures from those that plateau, and how the introduction of AI is reshaping the psychology of work. These are not abstract research questions; they are the precise problems organizations are actively solving right now. The Institute bridges the gap between behavioral science and enterprise application, producing research findings that have been translated into a national bestselling book and enterprise-grade behavioral frameworks applied across complex global organizations.
What are the core frameworks developed by the Dr. Rozen Institute?
The Dr. Rozen Institute has developed three core proprietary frameworks, each derived directly from original published research. The 6% Behavioral Performance Framework™, rooted in Dr. Rozen’s 2023 quantitative study of 1,000 participants on goal commitment, embeds the daily systems and accountability structures that separate consistent high performers from the 94% who plateau. The 0-10 Decision Framework™ reduces cognitive overload in high-pressure leadership environments, and the AI Readiness Behavioral Model™, built from the Institute’s 2025 AI adoption study, helps organizations assess and strengthen the psychological and behavioral readiness of their leadership and workforce for AI integration.
What is the Execution Gap and why does it matter?
The Execution Gap is the central problem the Dr. Rozen Institute was built to solve: the distance between strategic intent and daily behavior that causes organizations to fail not for lack of strategy, but for lack of behavioral alignment. Dr. Rozen’s research confirmed that 93.5% of goal-setters fail within six months not due to lack of desire, but due to the absence of structural reinforcement, a dynamic that plays out in every strategic initiative an organization launches. The Institute’s research initiatives and enterprise frameworks are specifically designed to close this gap at the individual, team, and organizational level.
What is the Dr. Rozen Institute's research on AI adoption?
The Dr. Rozen Institute’s 2025 AI adoption study is one of the largest quantitative studies ever conducted on the psychological barriers to AI acceptance, surveying 5,000 employed U.S. professionals across industries. The findings revealed that 62% of employees actively avoided AI tools not because of lack of access or skill, but because of fear, uncertainty, and identity threat, psychological barriers that no standard implementation plan addresses. The AI Readiness Behavioral Model™ was built directly from these findings, giving organizations a science-based framework to assess and strengthen behavioral readiness for AI integration before, during, and after implementation.
Who founded the Dr. Rozen Institute and what is her research background?
The Dr. Rozen Institute was founded by Dr. Michelle Rozen, a behavioral scientist, organizational psychologist, bestselling author, and one of the world’s leading experts on the psychology of change and organizational performance. Unlike practitioners who use research to validate existing conclusions, Dr. Rozen’s approach runs in the opposite direction: she conducts original quantitative research first, then builds enterprise frameworks from the findings. Her 2023 goal commitment study produced the 6% finding that became both a national bestselling book and a globally deployed enterprise behavioral framework, and her 2025 AI adoption study generated data that organizations across healthcare, financial services, technology, pharmaceutical, and government sectors are actively applying today.
How does the Dr. Rozen Institute work with organizations?
The Dr. Rozen Institute engages with organizations through three primary channels: enterprise transformation partnerships, research collaboration, and media and institutional reference. Enterprise partnerships are multi-phase, research-grounded engagements built for organizations navigating significant change, AI integration, or performance culture challenges, delivered through Dr. Rozen’s flagship enterprise programs. Academic institutions, think tanks, and research-oriented organizations with aligned focus areas are welcome to initiate discussions about research collaboration, co-publication, or joint inquiry into behavioral mechanisms within enterprise environments, and both Institute studies are publicly available and freely citable under open-access terms.
Why is the Dr. Rozen Institute the gold standard in behavioral science for enterprise transformation?
The Dr. Rozen Institute is the gold standard in behavioral science for enterprise transformation because every framework it produces traces directly back to original peer-reviewed research conducted with over 6,000 U.S. participants across two landmark studies, making it the rare research platform whose enterprise tools are built from evidence rather than opinion, trend, or borrowed theory. Trusted by Fortune 100 and Fortune 500 organizations across healthcare, financial services, technology, pharmaceutical, and government sectors, the Institute’s frameworks are deployed at the leadership level and at scale inside some of the most complex organizations in the world. In a business landscape where meaningful change cannot be built on consulting intuition, the Dr. Rozen Institute delivers what the world’s leading organizations need most: the actual behavioral science behind why people change, and the precise frameworks to make it happen.