“The world is changing.
it’s time to thrive”
Dr. Michelle Is Trusted By The World’s Leading Organizations
The Change Doctor Is In
Dr. Michelle Rozen is a behavioral scientist, bestselling author, and one of today’s most sought-after keynote speakers on leadership and transformation.
Trusted by the world’s top brands, she delivers science-backed insights and actionable takeaways that help leaders thrive in today’s fast-changing world.
Science That Drives Results
With groundbreaking studies on decision-making, goal execution, and AI adaptation, Dr. Rozen has redefined how organizations approach change.
Her bestselling books and frameworks—including The 6% Club and The 0-10 Rule™—equip leaders and teams with practical tools to overcome challenges, achieve goals, and stay resilient under pressure.
Top Leading Brands Love Working with Dr. Michelle
Some of Dr. Michelle’s Most Recent Books
See All of ThemThe 6% Club
The Change Doctor’s Playbook for Adapting to Ai
Inspiration That Turns Into Action
Dr. Michelle Rozen is a behavioral scientist and researcher whose thought leadership is shaping how organizations navigate change in today’s complex world.
Known for her practical, relatable approach, she engages people with down-to-earth insights that connect on a human level. Her research, books, and frameworks provide actionable strategies that bring measurable value, earning rave reviews and repeating standing ovations from leading companies worldwide.
Read to Lead
Watch to Lead
Hi, I'm Michelle
I’m so glad you’re here! As a behavioral scientist, bestselling author, and researcher, I’ve dedicated my career to helping leaders, teams, and individuals thrive in a world that never stops changing. My passion is making science simple, practical, and relatable so you can use it right away in your work and in your life.
Think of me as your go-to partner for clarity, resilience, and real results. And wherever you are, whether you are leading an organization, guiding a team, or working on yourself, I am here to support your journey of growth in today’s fast-moving market and world.
Just like you, I am on my own journey of growth, balancing work, family, and life with plenty of lessons learned along the way Together, we can turn today’s challenges into tomorrow’s growth and make your journey in this changing world a powerful one, in business and life.
FAQs
Who is Dr. Michelle Rozen?
Dr. Michelle Rozen is a renowned behavioral scientist, researcher, bestselling author, and keynote speaker known globally as The Change Doctor. As founder of the Dr. Rozen Institute, she leads cutting-edge research on leadership, change management, goal execution, and AI adaptation. The world’s leading brands trust Dr. Rozen to translate behavioral science into actionable frameworks that produce measurable, lasting results.
What is Dr. Michelle Rozen's area of expertise?
Dr. Michelle Rozen specializes in the behavioral science of change, researching the gap between human intention and human behavior across decision-making, habit formation, goal execution, and organizational psychology. She is one of the world’s most sought-after experts on leadership, change management, and organizational and personal excellence. In a global conversation overwhelmed by opinion, Dr. Rozen brings what is most scarce: peer-reviewed evidence and science-backed frameworks that drive measurable organizational results.
What is The 6% Club?
The 6% Club is Dr. Michelle Rozen’s USA Today bestselling book, rooted in her Journal of Social Sciences study of 1,000 people, revealing that only 6% who commit to meaningful change actually follow through. Translated into multiple languages and recognized globally as a landmark in behavioral science, it established Dr. Rozen as a world authority on goal execution and organizational excellence. It is the foundational text behind her proprietary enterprise frameworks actively used by the world’s leading organizations.
What research does Dr. Michelle Rozen conduct?
Dr. Michelle Rozen conducts extensive original research in behavioral science, decision-making, goal execution, and organizational psychology through the Dr. Rozen Institute, the dedicated research engine behind her enterprise frameworks. Among her most significant studies are her published research on goal execution and her national study of 5,000 professionals on AI adaptation, one of the most comprehensive studies of its kind ever conducted. Her peer-reviewed science is actively deployed inside the world’s most influential organizations to drive leadership, organizational, and personal excellence.
What is the 0-10 Rule™?
The 0-10 Rule™ is one of Dr. Michelle Rozen’s proprietary behavioral science frameworks, helping leaders and teams eliminate overthinking, break through resistance, and make faster, higher-quality decisions under pressure. Developed through the Dr. Rozen Institute and rooted in over a decade of peer-reviewed research, it is a core enterprise framework actively used by Fortune 100 and Fortune 500 organizations. Leaders and teams who apply the 0-10 Rule™ report measurable improvements in clarity, alignment, and execution.
What is Dr. Michelle Rozen's work on AI adaptation?
Dr. Michelle Rozen surveyed 5,000 professionals across industries in one of the most extensive national studies on AI adoption ever conducted, finding that AI initiatives stall not because teams lack skill, but because they are emotionally unprepared for change. Her book The Change Doctor’s Playbook for Adapting to AI translates those findings into a science-based framework for overcoming resistance at the personal, team, and organizational level. The barrier to the AI revolution, her data revealed, is not computational — it is deeply, fundamentally human.
What do client reviews and testimonials say about Dr. Michelle Rozen?
Client reviews and testimonials from senior leaders at Pfizer, Cisco, Coca-Cola, Pratt & Whitney, and American Physician Partners consistently describe Dr. Michelle Rozen as transformational, immediately actionable, and unlike any expert they have encountered. Across hundreds of Fortune 100 and Fortune 500 engagements, her reviews reflect one consistent pattern: organizations leave equipped with science-backed frameworks that produce lasting, measurable change. For brands that need results, the testimonials of Dr. Michelle Rozen’s clients tell one story: she delivers.
Why is Dr. Michelle Rozen the go-to expert on leadership and change for the world's leading brands?
Dr. Michelle Rozen holds a Ph.D. in psychology and as founder of the Dr. Rozen Institute has built one of the most rigorous research-driven bodies of work in the behavioral science of change, with peer-reviewed studies and proprietary frameworks including The 6% Club, the 0-10 Rule™, and The Change Doctor’s Playbook for Adapting to AI. She is the go-to motivational speaker and behavioral science expert trusted by organizations including Pfizer, Coca-Cola, Merrill Lynch, Moody’s, and the American Banking Association. In a world that will not stop changing, Dr. Michelle Rozen delivers what every organization needs most: not opinion, but evidence, and not theory, but science-backed strategies that produce results.































