As we enter the next phase of the pandemic, leaders across all industries are looking for ways to return to what is oftentimes called the “new normal.” I’d like to challenge this term, in that it’s not really new. In many ways, we’re really craving what we’ve had before. One thing for sure, though, is that things are different, and different can actually be a really good thing. Presenting (drumroll)—the B.E.T.T.E.R. normal. Out with the old, in with better. Here’s why.
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